Recent Google Business Profile Changes: What Dealerships Need to be Aware Of

October Gbp Policy Updates

A New Policy With a Ticking Clock Google quietly rewrote its Business Profile policy, and the change has real teeth for dealerships. Two updates stand out. First, pricing information and direct calls-to-action are no longer allowed in certain listing fields. Second, and more urgent, suggested edits submitted by other users now carry a four-day window […]

Your Dealership’s Website Isn’t Losing Traffic, It’s Losing Buyers at Checkout

Losing Shoppers At Checkout

The leak isn’t where most dealerships are looking A recent industry analysis found that dealership online checkout and lead funnels lose the overwhelming majority of shoppers between the moment they start an inquiry and the moment they finish it, not because traffic dried up, but because the process between click and completion breaks down. For […]

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