Google’s Fourth Spam Update of 2026: What Dealership Websites Need to Check Right Now
Google confirmed on September 24 that it is rolling out its fourth spam update of 2026, and the rollout could take up to two weeks to fully settle. For most industries, that news barely registers. For dealership groups running dozens of location pages, VDPs, and third-party inventory feeds, it is a signal worth acting on […]
AI Overviews Don’t Care How Big Your Domain Is: What Two New Studies Mean for Dealership SEO
Domain authority just lost its favorite excuse Two new studies published this week found that Google’s AI Overviews reward the shape of a search query and how directly a page answers it, not the size or authority of the domain publishing it (Search Engine Journal, September 9 2026). For years, smaller dealership websites competing against […]
Your Dealership’s Website Isn’t Losing Traffic, It’s Losing Buyers at Checkout
The leak isn’t where most dealerships are looking A recent industry analysis found that dealership online checkout and lead funnels lose the overwhelming majority of shoppers between the moment they start an inquiry and the moment they finish it, not because traffic dried up, but because the process between click and completion breaks down. For […]