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Are You Measuring Your Dealership’s Success With the Right KPIs?

Dealerships and measurement don’t always go hand in hand. After all, dealers have better things to do than come up with ways to figure out how well they’re doing. Like sell cars. Still, this can mean that inefficiencies are quite hard to catch and disappointingly easy to repeat. So today, we’re tackling Key Performance Indicators […]

Is Your Automotive Website Using AMP? Here’s Why You Should Be.

We’re fans of AMP pages – and you should be too. More accurately, your dealership should be too, because these swift-loading mobile pages are a gift to any dealer who wants to prove that they’re as awesome online as they are on the lot. And we’d also argue proving that is exactly what dealerships these […]

Is Your Dealership Marketing Doing Your Vehicle Specials Justice?

Specials. After your inventory, specials are what draw the most shopper interest. And yet dealership vehicle specials really don’t get the love that they deserve. So this is our ode to vehicle specials. Here are the details on what makes a good special, how to market them, and the power of successfully showcasing specials on […]

3 Automotive SEO Strategies to Dominate Your Dealership Market

There are a lot of “hacks” and “tricks” that get thrown around with automotive SEO, but if we’re taking the time to do something, we like to do it right. Here’s an antidote to quick fixes – three SEO strategies powerful enough to make an impact on their own, but simultaneously crafted to compliment one […]

6 Awesome Tips for Optimizing Your Dealership Website

Important

A lackluster dealership website is a major drag. We don’t know of any dealership that’s content to miss out on sales (particularly when they know they could be winning those sales) — but that’s exactly what happens when a site doesn’t meet their shoppers’ needs. As devoted congregants in the church of customer experience, we’re […]

The Leading Tools Revolutionizing Dealership Websites

The automotive world is reshaping itself around a new power that is driving sales: online customer experience. But rallying around a general concept is one thing, and actually applying it are two different things. Revolutionizing your dealership’s online customer experience can be a daunting task. That’s why, in this article, we’ve laid the delicious details […]

5 Rock-Solid Local Car Dealership Marketing Tips, Ideas, and Examples

2018 hasn’t been the most fruitful year for automotive sales (at least on a national level), and that means competition is that much fiercer. And as we know, when competition is getting tough, getting the edge can make all the difference. If you’re reading this, you’re likely looking for some car dealership marketing inspiration. Well, […]

9 Ways to Blend Your Online and Offline Automotive Customer Experience

Some of these strategies take traditional offline automotive customer experiences and bring them to life online. Others take the online auto shopping world and bring it into your dealership for a smoother and more seamless automotive shopper transition. Either way, they’re all helpful for refreshing and revitalizing your dealership’s automotive customer experience.   If that […]

4 Announcements from Google Marketing Live 2018 That Dealers Should Know

Does your dealership do any marketing? How about advertising? We know that’s a pretty obvious question, even if it was rhetorical. Of course you do. And since you care about those things, there are a few things that emerged in this year’s Google Marketing Live event that you’ll likely be interested in. So what is […]