Why Does Google Matter To Your Dealership’s Customer Experience?
[vc_row][vc_column css=”.vc_custom_1524153026885{margin-left: 25px !important;}”][vc_column_text]What does the search engine giant have to do with your dealership’s customer experience? There are a variety of ways that Google influences (or is influenced by) your online customer experience, some in much more subtle ways than others. In general, however, the major topics we’ll cover fall into two categories — […]
How to Accurately Determine the Speed of Your Dealership Website
The Importance of Website Speed Fast sites provide good user experience, and good user experience leads to higher conversions, more sales, happier customers, and a better reputation. That’s why the CX-obsessed (a title we wear with pride), are so interested – and invested – in providing the fastest possible loading times. Just look at Google. […]
Is Google’s Mobile-First Preference Hurting Your Car Marketing?
Google has a long history of mobile-awareness. They’ve been investing heavily in their mobile technology and user experience for over a decade. Over the years, these pushes towards mobile have created famous headaches for car marketing professionals, particularly in the realms of SEO and advertising, but recently, the increased pace of mobile-first adoption and adaptation […]
Highlights from NADA 2018 in Las Vegas, NV
If you are like us, you just got back from a whirlwind week in Las Vegas, where thousands of dealers, vendors, and industry specialists gathered to discuss new approaches in the automotive industry and to display their goods and services. With multiple halls to explore, and a variety of excellent speakers, we gathered our highlights […]
3 Ways a Personalized Website Experience Improves Customer Experience (and Sales)
What Is A “Personalized Website Experience”? For the average internet-goer, the most obvious example of “personalization” in online marketing is often the incorporation of the user’s name in a website, ad, or email text. Something like: Pictured: Personalization in one of the most common and easily identifiable forms. While this is a great use of […]
Reducing Friction in the UX Design of Your Automotive Website
What is “Friction” in User Experience? In user experience (UX), friction is anything that prevents a user from completing their goal. This is an incredibly simple definition, and yet, a surprisingly complex topic. Friction gets complex quickly because almost without exception, the goal is to remove it from your automotive website experience, and that can […]
Car Marketing in the Age of Digital Retail
We’re living in the Age of Digital Retail, and digital retail is all about the consumer. So much so that it is redefining how customers behave, and more importantly for the automotive industry, what they expect from their shopping interactions. Car marketing in a world dominated by digital retail needs to adapt to the rapidly […]
5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of
We had a blast showcasing some dealership marketing genius in 7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen, a post we wrote a while back. Thankfully, with all the marketing creativity in the auto industry today, we’re never short of new examples to share. Without further delay, here are some creative […]
Take Customer Centricity Beyond Brick and Mortar
We advocate for a customer-centric approach to all aspects of a dealership, but when it comes down to it, we’re experts in the online experience. The following is a practical guide to incorporating customer centricity into each aspect of your online experience. Practicing Customer Centricity Online Dealerships have traditionally had a problem with their […]
Attribution is Changing: Google, The Death of Last-Click, and Car Dealership Marketing
Last-click attribution has been one of the standard car dealership marketing ROI measures for a long time. It is common practice among many dealerships to evaluate marketing on last-click attribution. But last-click is flawed. Marketers know it. Advertisers know it. Dealers know it. Thankfully, last-click is on its last legs. 2018 may very well be […]