Before a Buyer Calls Your Dealership, They Check Five Different Places. Are You in All of Them?
Reflect Digital’s SearchPulse research documented something that many dealership marketers have intuited but not yet acted on: by 2026, the typical car buyer is not making a decision based on a single search. They are moving through a sequence of platforms, each satisfying a different psychological need, before they pick up the phone or fill […]