Before a Buyer Calls Your Dealership, They Check Five Different Places. Are You in All of Them?
Reflect Digital’s SearchPulse research documented something that many dealership marketers have intuited but not yet acted on: by 2026, the typical car buyer is not making a decision based on a single search. They are moving through a sequence of platforms, each satisfying a different psychological need, before they pick up the phone or fill […]
Hybrid Sales Are Up 108%: Is Your Dealership’s Digital Marketing Keeping Up?
Kia posted an all-time July sales record in 2026, and hybrid models were the story behind the headline. Hybrid sales were up 108% year-over-year. At Hyundai, electrified vehicles, including hybrids and plug-in hybrids, accounted for one-third of all July retail sales. These are not niche numbers. These are mainstream market signals. Now ask yourself: does […]