Trusted Website Partner for Leading Automotive Retailers Empowering OEM programs with proven technology, seamless integrations, and unmatched retailer success.
Our Experience Across Tier 1, 2 & 3
For over two decades, Jazel has partnered directly with automotive retailers and groups of every size — from single-point dealers to national dealer networks. Our platform and processes scale seamlessly across Tier 1, Tier 2, and Tier 3, delivering measurable improvements in engagement, lead conversion, and vehicle sales.
Shared Commitment to Dealer Success
At Jazel, our philosophy is simple: when dealers succeed, OEM programs succeed.
We’ve built our platform and support model around dealer performance because empowered, high-performing retailers are the foundation of every successful OEM program.
Aligned Goals
We measure success the same way OEMs do — dealer performance, lead generation, and customer satisfaction.
Proven Partnership
Our long history shows that when OEMs choose Jazel, they’re choosing a partner that prioritizes dealer outcomes at every level.
Mutual Growth
OEMs dedicated to helping their dealer body thrive will find Jazel a natural fit — a partner invested in the same results.
OEM Integration Capabilities
Jazel websites are engineered to integrate seamlessly into OEM programs. While every program is unique, publicly available OEM resources consistently emphasize requirements like standardized integrations, compliance, lead routing/reporting, and security — all areas where Jazel delivers excellence.
What OEMs look for — and how Jazel delivers:
OEM programs expect accurate inventory and incentive synchronization, often with program-approved tagging and reporting. Jazel delivers on this with certified data flows and automated incentive publishing to keep pricing and offers current.
Programs frequently require standardized lead routing and centralized analytics (e.g., Nissan’s ELMS dashboard). Jazel integrates with OEM lead systems and CRMs, adheres to required routing formats, and surfaces the analytics OEMs need.
Alignment with OEM guidelines, branding, legal/claims language, disclosures, and consent management is essential for compliance. Our templating and governance workflows make compliance straightforward across dealer bodies.
OEM programs publish site best‑practice guides (speed, navigation, merchandising, CTC/CTA stacks, etc.). Jazel’s UX system is tuned for Core Web Vitals and conversion, and supports OEM best‑practice layouts and content modules.
OEMs increasingly require compatibility with approved DR tools and model/offer flows. Jazel integrates seamlessly with OEM-approved DR vendors and ensures clean handoffs across website → DR → CRM/DMS.
OEM materials often define enrollment and migration timelines, along with support expectations. Jazel provides dedicated program onboarding, structured migrations with QA and compliance checks, and ongoing white-glove support.
OEM program hubs show how providers interoperate (websites, lead-gen, DR, analytics). Jazel participates collaboratively — integrating with approved partners to keep the ecosystem smooth for dealers and OEM admins.
Why OEMs Choose Jazel
Jazel websites are engineered to integrate seamlessly into OEM programs. While every program is unique, publicly available OEM resources consistently emphasize requirements like standardized integrations, compliance, lead routing/reporting, and security — all areas where Jazel excels.
Proven Results
Independent data shows Jazel websites convert at higher rates than the top three providers in the space (ask us for the study summary and methodology).
Dealer-First, OEM-Ready
We balance national standards with local agility so dealers can win in their markets — without breaking program rules.
Scalable & Future‑Ready
Modular architecture, conversion‑tested DX, and a robust integration layer keep programs compliant and adaptable as requirements evolve.
White‑Glove Service
Dedicated program teams, clear SLAs, proactive compliance reviews, and hands‑on support at every level.
Our Results Speak for Themselves
Visitors engage longer and deeper on our site than the competition. With a bounce rate less than half the industry average (22% vs. 57%), sessions that last nearly twice as long (5:10 vs. 2:41), and an engagement rate 14 points higher than typical (77% vs. 63%), our platform keeps shoppers active and moving toward conversion.
77%
Engagement Rate
22%
Bounce Rate
5+
Minutes On Site
*Source: Google Analytics
Program-Friendly Features At‑a‑Glance
- Certified data integrations: inventory, incentives, specials, and pricing
- OEM‑compliant theming and content governance
- Standardized analytics & tag management, with enterprise roll‑ups
- Lead routing to OEM‑approved CRMs and enterprise lead systems
- Digital Retailing compatibility and clean handoffs
- Accessibility aligned to WCAG 2.2 AA
- Enterprise security posture, backups, and DR readiness
- Structured onboarding & migration with QA checklists
- Ongoing optimization for Core Web Vitals and SEO best practices
What Our Customers Say
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