The Proven Partner for OEM Digital Programs Delivering compliant, performance-driven websites for top-performing retailers nationwide since 2018.
OEM Program Launches
In under 30 days
Dealer Buy/Sell Transitions
In under 5 days
Scalable Solutions
Supporting thousands of retailers
Proven Success Across Tiers 1, 2, and 3
- Compliance Without Compromise – Site meets OEM brand and content standards.
- Proven Performance – SEO, traffic, and lead generation you can measure.
- Execution at Scale – From single-dealer rollouts to national programs.
- Tier Expertise – 20+ years delivering Tier 1, Tier 2, and Tier 3 solutions.
- Aligned Goals – We partner with OEMs who want to create top-performing retailers.
A Legacy of Partnership and Performance
Today
Continued OEM Excellence
Delivering scalable, compliant, and performance-driven solutions nationwide.
2018
Approved Provider for Iconic U.S. Automotive Network
Joined a select group of digital partners supporting a major American automaker’s dealer web ecosystem.
2015-2017
Platform Evolution and Cloud Expansion
Introduced enhanced OEM-level web architecture with full SSL, real-time inventory search, and 100% cloud infrastructure — increasing performance, reliability, and compliance readiness.
2014
Digital Platform Partner for Premier Dealer Group
Partnered with one of the nation’s largest multi-brand automotive groups to power dealership websites across multiple OEMs.
2012
Introduced Responsive Web Platform for Regional Automotive Leader
Delivered the first responsive website suite for a major dealer group representing several global manufacturers.
2011
Enterprise Level Platform Launch
Developed and launched a national consumer vehicle sales website for a top automotive retailer, expanding Jazel’s footprint into large-scale automotive.
2010
Strategic Partnership with a Leading Multi-Brand Automotive Group
Became the website provider for one of the nation’s largest dealership groups, representing multiple global OEMs — setting the foundation for scalable enterprise web programs.
A Legacy of OEM Partnership
Jazel-built OEM sites ranked among industry leaders.
Selected as an OEM program
vendor of choice.
vendor of choice.
Delivering scalable, compliant, and performance-driven solutions nationwide.
Built for OEM-Scale Integration
Our platform integrates seamlessly with OEM systems, dealer tools, and compliance frameworks to scale programs without compromise.
Ready to Build the Next OEM Success Story? Scalable. Compliant. Performance-driven. Everything your program needs to succeed.
Shared Commitment to Dealer Success
At Jazel, our philosophy is simple: when dealers succeed, OEM programs succeed.
We’ve built our platform and support model around dealer performance because empowered, high-performing retailers are the foundation of every successful OEM program.
Aligned Goals
We measure success the same way OEMs do — dealer performance, lead generation, and customer satisfaction.
Proven Partnership
Our long history shows that when OEMs choose Jazel, they’re choosing a partner that prioritizes dealer outcomes at every level.
Mutual Growth
OEMs dedicated to helping their dealer body thrive will find Jazel a natural fit — a partner invested in the same results.
OEM Integration Capabilities
Jazel websites are engineered to integrate seamlessly into OEM programs. While every program is unique, publicly available OEM resources consistently emphasize requirements like standardized integrations, compliance, lead routing/reporting, and security — all areas where Jazel delivers excellence.
What OEMs look for — and how Jazel delivers:
OEM programs expect accurate inventory and incentive synchronization, often with program-approved tagging and reporting. Jazel delivers on this with certified data flows and automated incentive publishing to keep pricing and offers current.
Programs frequently require standardized lead routing and centralized analytics (e.g., Nissan’s ELMS dashboard). Jazel integrates with OEM lead systems and CRMs, adheres to required routing formats, and surfaces the analytics OEMs need.
Alignment with OEM guidelines, branding, legal/claims language, disclosures, and consent management is essential for compliance. Our templating and governance workflows make compliance straightforward across dealer bodies.
OEM programs publish site best‑practice guides (speed, navigation, merchandising, CTC/CTA stacks, etc.). Jazel’s UX system is tuned for Core Web Vitals and conversion, and supports OEM best‑practice layouts and content modules.
OEMs increasingly require compatibility with approved DR tools and model/offer flows. Jazel integrates seamlessly with OEM-approved DR vendors and ensures clean handoffs across website → DR → CRM/DMS.
OEM materials often define enrollment and migration timelines, along with support expectations. Jazel provides dedicated program onboarding, structured migrations with QA and compliance checks, and ongoing white-glove support.
OEM program hubs show how providers interoperate (websites, lead-gen, DR, analytics). Jazel participates collaboratively — integrating with approved partners to keep the ecosystem smooth for dealers and OEM admins.
Why OEMs Choose Jazel
Jazel websites are engineered to integrate seamlessly into OEM programs. While every program is unique, publicly available OEM resources consistently emphasize requirements like standardized integrations, compliance, lead routing/reporting, and security — all areas where Jazel excels.
Proven Results
Independent data shows Jazel websites convert at higher rates than the top three providers in the space (ask us for the study summary and methodology).
Dealer-First, OEM-Ready
We balance national standards with local agility so dealers can win in their markets — without breaking program rules.
Scalable & Future‑Ready
Modular architecture, conversion‑tested DX, and a robust integration layer keep programs compliant and adaptable as requirements evolve.
White‑Glove Service
Dedicated program teams, clear SLAs, proactive compliance reviews, and hands‑on support at every level.
Our Results Speak for Themselves
Visitors engage longer and deeper on our site than the competition. With a bounce rate less than half the industry average (22% vs. 57%), sessions that last nearly twice as long (5:10 vs. 2:41), and an engagement rate 14 points higher than typical (77% vs. 63%), our platform keeps shoppers active and moving toward conversion.
77%
Engagement Rate
22%
Bounce Rate
5+
Minutes On Site
*Source: Google Analytics
Program-Friendly Features At‑a‑Glance
- Certified data integrations: inventory, incentives, specials, and pricing
- OEM‑compliant theming and content governance
- Standardized analytics & tag management, with enterprise roll‑ups
- Lead routing to OEM‑approved CRMs and enterprise lead systems
- Digital Retailing compatibility and clean handoffs
- Accessibility aligned to WCAG 2.2 AA
- Enterprise security posture, backups, and DR readiness
- Structured onboarding & migration with QA checklists
- Ongoing optimization for Core Web Vitals and SEO best practices
What Our Customers Say
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Ready to Build the Next OEM Success Story?
Scalable. Compliant. Performance-driven. Everything your program needs to succeed.