Independent Dealer Websites Put Your Dealership Online With Confidence
Jazel gives independent dealers a professional, trustworthy website that’s fast, easy to manage, and built around how shoppers actually browse inventory.
Package 1
$499/mo*
For independents just getting online.
Includes:
Secure Cloud Hosting
Responsive design with automotive-optimized layouts
Inventory Search, Vehicle Detail, Finance, and About/Location info pages
Responsive Page Builder
Lead Capture
Integrated WordPress Blog
Direct Email Support
*One-time set-up fee of $1,999 required
Recommended
Package 2
$899/mo*
For dealers who want to compete and succeed online.
Everything in Package 1, plus:
- Essential SEO Included
- 700 Credit Soft-pull Finance Application Available
Inventory feeds to select 3rd-party marketplaces
Dealer-specific lead forms
Google Business Profile setup and optimization
Google Analytics & Search Console integration
Basic SEO setup for homepage and service pages
Monthly website updates (images, hours, content changes as needed)
Basic reporting dashboard with traffic, visibility, and review trends
*One-time set-up fee of $1,999 required
Package 3
$2,999/mo*
For dealers who want it all.
Everything in Package 2, plus:
- Essential SEO Included
- 700 Credit Soft-pull Finance Application Included
Unlimited Inventory feeds to 3rd-party marketplaces
On-site engagement & conversion tools
Dedicated account manager
Multi-platform listing optimization
Google Vehicle Ads
Call tracking & lead attribution
*Monthly cost includes $1,000 minimum ad spend + full campaign and SEO management. One-time set-up fee of $3,500 required.
Why Jazel Sites Work Substance Over Slogans
Your website isn’t just a digital business card—it’s the foundation of how customers discover, research, and decide to contact your dealership. Jazel sites help independents compete online with confidence by focusing on usability, visibility, trust, and ongoing support
Built for Shoppers
Car buyers today expect websites to load quickly, work seamlessly on mobile, and make it easy to find the vehicles they want. Jazel sites are engineered with the shopper’s journey in mind—clear navigation, responsive design, and intuitive inventory browsing that keeps customers engaged instead of clicking away.
Easy for Dealers
Independent dealers don’t always have dedicated marketing teams. That’s why Jazel websites are simple to update, whether you’re adding new inventory, posting specials, or updating store hours. You get professional results without the need for a full-time web manager.
Optimized for Visibility
More than 95% of car buyers start their search online. Jazel sites are built with SEO best practices baked in, giving your dealership the visibility it needs in search results so local shoppers can actually find you.
Designed to Build Trust
Shoppers often compare multiple dealerships before ever picking up the phone. A clean, modern Jazel site gives independents the credibility of a professional online presence—helping level the playing field with larger franchise stores.
Supported by Experts
Going independent doesn’t mean you’re on your own. With Jazel, you get ongoing support, updates, and guidance so your website continues to perform as technology and customer expectations evolve.
User experience is crucial for independent dealership websites… By focusing on UX design, used car dealerships can create a user-friendly environment that encourages users to act and boost conversion rates.
— AutoRemarketing
A well-designed website showcases inventory, builds trust, drives conversions, and sets your dealership apart in a competitive market.
— Digital Dealer
Accessories
Essential SEO $500/mo
Targeted strategies and proven results, that will skyrocket your online visibility and drive more customers to your business.
- Local SEO Management
- Monthly Reporting
- Support
Google Vehicle Integration $250/mo
Seamlessly integrate with Google Merchant Center by sending compliant vehicle data directly to Google, ensuring hassle-free listings and maximum ad performance.
- Automated validation for Google’s standards
- Reliable, timely vehicle ad updates
- Minimize errors with optimized syncing
- Boost ad performance with compliant data
*Google Vehicle Listings integration covers one inventory account per managed website, with additional accounts costing $250/month each.
AI Vehicle Descriptions $99/mo
Craft compelling vehicle descriptions in seconds and stop wasting time writing repetitive descriptions! Jazel's AI takes the grunt work out of the process.
- Generate unique, informative descriptions
- Control the length and style
- Set the tone and format for impact
- Boost sales
- Increase efficiency
Scan2Sell $99/mo
Transform Your Lot into a Dynamic Real-Time Pricing and Incentives Portal.
- Quickly and easily create QR code stickers for your vehicle inventory
- Enhanced customer engagement
- Real-Time pricing & incentives
- Accurate data
- Clear and consistent pricing, on-lot and online
- Boost sales efficiency
- Effortless information updates
Site Redesign $600/ea
Redesigns can help keep your site modern, clean, and effective, ensuring it continues to engage users and support growth.
- Updated layout and visual style
- Improved navigation and user experience
- Increase user engagement
- Enhances usability and accessibility
D.O.O.R. $500/mo
Engage shoppers early in their buying cycle and offer them a rich ordering experience for vehicles not currently in inventory or for pre-order only.
- Customize a new vehicle from start to finish on your website
- Engage shoppers early in the buying cycle
- Display full line-up or customize a selection of models/trims to display
- Enhanced lead info with customers selections
Independent dealers deserve serious digital power.
That’s why Jazel builds websites tailored for independent dealers—giving you the visibility, credibility, and user experience today’s shoppers expect.