Independent Dealer Websites Put Your Dealership Online With Confidence

Jazel gives independent dealers a professional, trustworthy website that’s fast, easy to manage, and built around how shoppers actually browse inventory.
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Package 1

$499/mo*

For independents just getting online.

Choose Package 1

Includes:

Secure Cloud Hosting

Responsive design with automotive-optimized layouts

Inventory Search, Vehicle Detail, Finance, and About/Location info pages

Responsive Page Builder

Lead Capture

Integrated WordPress Blog

Direct Email Support

*One-time set-up fee of $1,999 required

Recommended

Package 2

$899/mo*

For dealers who want to compete and succeed online.

Choose Package 2

Everything in Package 1, plus:

  • Essential SEO Included
  • 700 Credit Soft-pull Finance Application Available

Inventory feeds to select 3rd-party marketplaces

Dealer-specific lead forms

Google Business Profile setup and optimization

Google Analytics & Search Console integration

Basic SEO setup for homepage and service pages

Monthly website updates (images, hours, content changes as needed)

Basic reporting dashboard with traffic, visibility, and review trends

*One-time set-up fee of $1,999 required

Package 3

$2,999/mo*

For dealers who want it all.

Choose Package 3

Everything in Package 2, plus:

  • Essential SEO Included
  • 700 Credit Basic (100 pulls) Included

Unlimited Inventory feeds to 3rd-party marketplaces

On-site engagement & conversion tools

Dedicated account manager

Multi-platform listing optimization

Google Vehicle Ads

Call tracking & lead attribution

*Monthly cost includes $1,000 minimum ad spend + full campaign and SEO management. One-time set-up fee of $3,500 required.

View Full Comparison

Our packages deliver the essential tools and services needed for a successful independent dealership. Each package builds on a core set of products and services designed to maximize your digital presence and drive customer engagement.

Full comparison

Package 1

$499/mo

Package 2

$899/mo

Package 3

$2,999/mo

Hosting

HTTPS/SSL Securtiy
AWS Cloud

AWS Web Application Firewall 

AWS Compute & Storage

AWS Networking & Database

Website

Responsive & Themeless WordPress
Integrated Blog
Dealership Department Manager
Elementor Page Builder

YouTube/Vimeo/Self-hosted Video Support

Google Translate & Google Maps support

Easy iframe embeds

Banner & Slide Manager

Accessibility

Popups

Static

Conditional

Behavioral

Google Business Reviews Widget

Available*

700 Credit Soft-pull Finance Application

Available*

Available*

Announcement Banners

–

Available*

Countdown Timers

–

Available*

SEO

HTML & XML Sitemap

Yoast SEO

Bulk edit page titles & meta descriptions

FAQ Schema

Local SEO Management †

–

Managed Google Reviews †

–

Monthly Reporting †

–

Design

Professionally crafted header, footer, and homepage 
Material Design UX Forms

Essential SRP & VDP

Site Redesign †
–
–
1 / year

Inventory

Homepage Shopping Module
Automated Vehicle Jellybeans
RealSearch® Free text search
Micro-SRP Vehicle Listings
Vehicle Comparison
Bookmark & Save Your Favorites
Dynamic Vehicle Breadcrumbs
Multi-layer Advanced Sorting
Arrangeable Filters
Hideaway Filters Sidebar

Customizable In-search Ads & Banners

EV Search Filters

AI Description Service
Custom Vehicle Badging

Dynamic Search Page Titles and Meta Descriptions

Vehicle Views Counter

Heuristic Similar Vehicles

Summarized Vehicle Highlights

Vehicle Video Support

Categorized Features & Specifications

Customizable Call to Action

Integrated Payment Calculator

EV Fuel Savings Calculator

Advanced Pricing Engine

VIN Enhancement

Carfax & AutoCheck Support

Inventory Pooling

Multi-source Import

Inventory Exports

Limited
Core
Extended
Scan2Sell †
Available*
D.O.O.R. †
Available*
Available*
Available*

Lead Capture

Page Embedded Forms

Popup Forms

Standard Form Library

Custom Forms

–

2 forms / mo.

5 forms / mo.

Analytics

Google Analytics 4
ASC for Google Analytics 4
Google Tag Manager
Heatmapping
–

1 page / mo.

3 page / mo.

Custom GA4 Events
–
–

Support

Email
Phone
Chat
Scheduled Training

Content Management

Price Stack Consultation & Updates

Agency Support
Seasonal Accents

Available*

Available*

Site Review

Monthly

Monthly

Monthly

* Products or services marked as ‘Available’ may incur an additional charge or fee based on the chosen package. Please contact us for more information.

Features marked with † can be added via add-ons below.

Why Jazel Sites Work Substance Over Slogans

Your website isn’t just a digital business card—it’s the foundation of how customers discover, research, and decide to contact your dealership. Jazel sites help independents compete online with confidence by focusing on usability, visibility, trust, and ongoing support

Built for Shoppers

Car buyers today expect websites to load quickly, work seamlessly on mobile, and make it easy to find the vehicles they want. Jazel sites are engineered with the shopper’s journey in mind—clear navigation, responsive design, and intuitive inventory browsing that keeps customers engaged instead of clicking away.

Easy for Dealers

Independent dealers don’t always have dedicated marketing teams. That’s why Jazel websites are simple to update, whether you’re adding new inventory, posting specials, or updating store hours. You get professional results without the need for a full-time web manager.

Optimized for Visibility

More than 95% of car buyers start their search online. Jazel sites are built with SEO best practices baked in, giving your dealership the visibility it needs in search results so local shoppers can actually find you.

Designed to Build Trust

Shoppers often compare multiple dealerships before ever picking up the phone. A clean, modern Jazel site gives independents the credibility of a professional online presence—helping level the playing field with larger franchise stores.

Supported by Experts

Going independent doesn’t mean you’re on your own. With Jazel, you get ongoing support, updates, and guidance so your website continues to perform as technology and customer expectations evolve.

User experience is crucial for independent dealership websites… By focusing on UX design, used car dealerships can create a user-friendly environment that encourages users to act and boost conversion rates.

— AutoRemarketing

A well-designed website showcases inventory, builds trust, drives conversions, and sets your dealership apart in a competitive market.

— Digital Dealer

Add 700 Credit to Any Package

Get instant, compliant credit reporting and pre‑qualification tools for your dealership. Add 700 Credit as a standalone integration or upgrade your included tier for more volume. Fully FCRA‑compliant and seamlessly integrated with your Jazel website.

Basic Tier $349/mo

  • 100 credit pulls included
  • Experian, TransUnion, Equifax access
  • Red Flag & ID verification tools
  • Instant pre‑qualification workflow
  • Additional pulls: $3.50 each

Standard Tier $799/mo

  • 250 credit pulls included
  • All Basic Tier features
  • Advanced compliance & reporting suite
  • Adverse Action Notices built‑in
  • Additional pulls: $3.25 each

Pro Tier $1,499/mo

  • 500 credit pulls included
  • Enhanced analytics & audit reporting
  • Full suite of compliance tools
  • Integrates with QuickQualify & QuickScore
  • Additional pulls: $3.00 each

Accessories

Essential SEO $500/mo

Targeted strategies and proven results, that will skyrocket your online visibility and drive more customers to your business.

  • Local SEO Management
  • Monthly Reporting
  • Support

Google Vehicle Integration $250/mo

Seamlessly integrate with Google Merchant Center by sending compliant vehicle data directly to Google, ensuring hassle-free listings and maximum ad performance.

  • Automated validation for Google’s standards
  • Reliable, timely vehicle ad updates
  • Minimize errors with optimized syncing
  • Boost ad performance with compliant data

*Google Vehicle Listings integration covers one inventory account per managed website, with additional accounts costing $250/month each.

Ai Vehicle Descriptions $99/mo

Craft compelling vehicle descriptions in seconds and stop wasting time writing repetitive descriptions! Jazel's AI takes the grunt work out of the process.

  • Generate unique, informative descriptions
  • Control the length and style
  • Set the tone and format for impact
  • Boost sales
  • Increase efficiency

Scan2Sell $99/mo

Transform Your Lot into a Dynamic Real-Time Pricing and Incentives Portal.

  • Quickly and easily create QR code stickers for your vehicle inventory
  • Enhanced customer engagement
  • Real-Time pricing & incentives
  • Accurate data
  • Clear and consistent pricing, on-lot and online
  • Boost sales efficiency
  • Effortless information updates

Website Services $300/mo

Professional design and content management for customers who prefer to have us handle updates, banners, and pages instead of doing it themselves.

  • Save Time and Effort
  • Professional Quality
  • Hassle-Free Execution
  • Quick Turnaround

Site Redesign $600/mo

Redesigns can help keep your site modern, clean, and effective, ensuring it continues to engage users and support growth.

  • Updated layout and visual style
  • Improved navigation and user experience
  • Increase user engagement
  • Enhances usability and accessibility

What our customers say

The Jazel staff understands our business and works diligently

We have worked with other web site providers in the past and none of them compare to Jazel. The Jazel staff understands our business and works diligently to align their strategy's to meet our overall objectives. They are always offering new ideas to help us move our business forward.
Walker Ford
Selecting Jazel as our website host and provider has been one of the smartest digital moves

Selecting Jazel as our website host and provider has been one of the smartest digital moves we have made in the past several years. Being a multi-brand dealership, we've had the opportunity to use several of the major auto industry website providers and our time with Jazel has been far superior in response time, communication and resolution of nearly every request.
Lakeland Ford
From conception through launch and their team has been incredible

We launched two new websites with Jazel and from conception through launch and their team has been incredible. Not only did they hear us out on our design needs and ideas, they went above and beyond and created several updated themes and logos that fit great with our concept. I was totally impressed.
Chaparral Ford

Front-end Demo

Back-end Demo

Want to learn more? Schedule a 12 minute call today.

1 Where Can We Help?
2 Dealer Info
3 Contact Info
4 Schedule

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Independent dealers deserve serious digital power.

That’s why Jazel builds websites tailored for independent dealers—giving you the visibility, credibility, and user experience today’s shoppers expect.

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