Jazel Helped a Luxury Dealership Increase Pageviews 181%, Extend Engagement Time 145%, and Increase Form Submissions 49% in 30 Days
Within the first 30 days of launching their new website with Jazel, a luxury car dealership in a major metro area achieved a massive transformation in digital performance compared to the same period the previous year. Year-over-year data showed that total pageviews soared from 160,621 to 450,971 (+181%), while average engagement time jumped from 90 to 221 seconds (+145%). These improvements in traffic quality led to a 49% increase in form submissions (from 398 to 596) and a significant lift in SEO authority, with average Google Keyword Rankings improving from position 32 to 17.
These rapid gains were driven by Jazel’s high-performance website architecture, which focuses on technical SEO excellence and user-centric design. By transitioning from a legacy provider with “poor” performance scores to Jazel’s optimized framework, the dealership successfully passed the Core Web Vitals Assessment in Google PageSpeed Insights. This technical foundation, combined with an intuitive interface, ensured faster load times and a more seamless browsing experience that kept shoppers on the site longer and led to more lead form fills.
Business Impact
The transition to Jazel’s high-performance website platform delivered immediate, measurable growth in both site volume and lead conversion. By moving from “poor” performance scores to passing the Google Core Web Vitals Assessment with “good” scores across the board, the dealership eliminated technical friction that previously hindered the user experience. The result is a more “sticky” website where shoppers stay longer and interact more frequently, directly correlating to the 49% surge in high-intent form submissions.
By securing a top-20 average keyword position for their top 1000 keywords within just one month, Jazel positioned this luxury car dealership to dominate local search results for luxury shoppers. This technical superiority, combining impressive site performance with an engaging user interface, allowed the dealership to capture and retain market share that was previously lost to competitors due to their slower, less optimized digital storefront.
Competitive Risk
Before partnering with Jazel, the dealership faced significant risk due to “poor” Core Web Vitals and stagnant search rankings. In a highly competitive luxury market, a failing website experience and low visibility meant high-intent shoppers were consistently funneled toward competitors. By not moving to a Jazel website, the dealership risked a continued decline in digital authority and a widening gap in lead generation capabilities.