Updated Best Practices for Dealership Websites
In the hectic day-to-day of dealership business, it can be hard to carve out time to keep your website up to the ever-changing standards of online shoppers. We can’t do that for you (unless you’re one of our clients), but we can help jump-start you with the best practices for delighting today’s car shoppers. […]
Here’s How to Use Google My Business as an Auto Marketing Solution
Here’s How to Use Google My Business as an Auto Marketing Solution Google My Business pages are a wonderful shopping tool. A quick glance at a GMB can save us from showing up to closed restaurants, visiting the gym at crowded peak hours, or hiring that creepy locksmith. We love GMB pages as shoppers, but […]
How Do AMP Pages Change Your Customer Experience?
When AMP pages first came bursting in on the mobile search scene, they caused a huge uproar, but now they’re quietly defining our mobile experience. AMP pages were created to help address a problem that was preventing the boom of mobile search – poor mobile customer experience due to page speed. How exactly do mobile […]
5 Ways to Feed Your Automotive BDC With Qualified Leads
We’ve seen lot of complaints about car shoppers these days. They’re more fickle, picky, and demanding. They want more for less and they want it faster. We get it. The Age of the Consumer had brought sudden change to an industry that has been largely uninterrupted in terms of sales technique and dealership culture. Automotive […]
Accelerated Mobile Pages and Your Dealership
As mobile use explodes across the world, the Accelerated Mobile Pages project from Google has brought us faster mobile pages and better user experience. From ecommerce to news, businesses have been capitalizing on the mobile rush and developing AMP pages. Now it’s time for the auto-industry as a whole, and dealerships specifically, to get in […]
How to Build Online Experiences That Keep Shoppers Coming Back
Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping around online, not just for the right car, but the right dealership. In fact, on average, buyers spend close to 9 hours online, researching. The majority of their time is spent on third party websites […]
New Metrics and Measurement
As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach that ends up in frustrated potential buyers abandoning a dealership. So if the focus on traditional metrics isn’t bringing in more customers – either in web leads or foot traffic, what measurement should dealers be […]
The Failure of Traditional Metrics and ‘The Website Lead’
When was the last time you filled out a form on a website? Actually, when was the last time you filled out a form on a website and didn’t resent having to do so? (Obviously not when signing up for our awesome newsletter). Nobody likes having to give up their information on the internet, particularly […]
A Breakdown of Website Usability
Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those things in the first place. Why does usability matter? Well, it boils down to competition. If there was only one dealership in the world, they could make people jump through hoops all day if they […]
What Do Car Shoppers Want? The Answer Might Surprise You.
What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that question are the ones raking in the lion’s share of those dollars. With car shoppers visiting an average of 1.6 dealerships in the entire buying process, these dealers know that giving these shoppers the information […]