How Do I Optimize My Website for ChatGPT?
Search is changing fast. Alongside Google’s familiar results, more people are getting answers from AI assistants like ChatGPT. That shift creates a new kind of visibility goal: not just ranking in blue links, but becoming a trusted source that AI systems choose to reference. At Jazel, we think of this as GEO, or Generative Engine […]
New Custom Annotations in Google Search Console
Google has officially introduced Custom Annotations for use in Google Search Console. This long-awaited feature brings new clarity to performance reporting. For marketers, business owners, and SEO professionals, this update is more than just a convenience. It’s a powerful step toward understanding how real-world actions impact your search visibility. What Are Custom Annotations? Custom Annotations […]
Importance of Website UX and Technical SEO
When Google launched its “Perspective” algorithm update, most attention went to user intent and content quality. But beneath the surface, this update also introduced powerful new technical ranking factors, especially those tied to mobile experience, Core Web Vitals, navigation clarity, and structured data. For businesses large and small, this means your website’s design, performance, and […]
Why Your Google Business Profile Matters More Than Ever
Google’s “Perspective” algorithm update has quietly updated the rules of online visibility, and for small businesses, it’s a massive opportunity. While much of the attention around this update has focused on user intent and content quality, one of the biggest winners has been small businesses with real local expertise. For the first time, Google’s ranking […]
Google’s “Perspective” Update: What It Means for Your Website
In September, Google rolled out one of its most impactful algorithm updates in recent years, codenamed “Perspective.” This update goes far beyond keyword optimization or backlinks. It redefines what it means to deliver value online, focusing instead on user intent, content authenticity, and engagement satisfaction. A New Era of Intent-Driven Search The Perspective update introduces […]
Jazel’s Problem-Solving Series #8: So-So SEO
Marketing | 14min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin SEO is the silent champion of successful dealerships. Though often considered “behind the scenes,” SEO is a powerhouse of online marketing – chugging away 24/7 to keep you at the top of the […]
The Technical Basics of Automotive SEO
To say that search is a battleground wouldn’t be too much of an exaggeration. After all, everyone is constantly struggling for the high ground, and you only win it by knocking somebody down. Okay, so maybe it’s more like a 24/7 game of ‘king of the hill’… Pictured: SEO in a nutshell But whether SEO […]
3 Automotive SEO Strategies to Dominate Your Dealership Market
There are a lot of “hacks” and “tricks” that get thrown around with automotive SEO, but if we’re taking the time to do something, we like to do it right. Here’s an antidote to quick fixes – three SEO strategies powerful enough to make an impact on their own, but simultaneously crafted to compliment one […]
Your Automotive SEO and the Rise of Personal Searches: Stats, Tips, and Top Terms
[vc_row css=”.vc_custom_1525970483874{margin-left: 25px !important;}”][vc_column][vc_column_text]As online experiences become increasingly relevant, convenient, and engaging, car shoppers (like all shoppers) have begun to change their search behavior. People want information that’s more relevant, specific, and personal to their experience. They want to cut down on time spent on the general and generic. With that, we see the rise […]
Here’s How to Use Google My Business as an Auto Marketing Solution
Here’s How to Use Google My Business as an Auto Marketing Solution Google My Business pages are a wonderful shopping tool. A quick glance at a GMB can save us from showing up to closed restaurants, visiting the gym at crowded peak hours, or hiring that creepy locksmith. We love GMB pages as shoppers, but […]