One Press Mention Boosted a Local Business’s AI Search Visibility by 400%. Here Is What Dealers Can Learn From It.
One press placement in Business Insider. One week later, a local business’s tracked mentions in ChatGPT and Perplexity responses jumped 400%. That is not a hypothetical or a case study from a content marketing vendor. That is a documented result shared by agency practitioners Joy Hawkins, Andrew Shotland, Paula French, and Matt McGee in a […]
Before a Buyer Calls Your Dealership, They Check Five Different Places. Are You in All of Them?
Reflect Digital’s SearchPulse research documented something that many dealership marketers have intuited but not yet acted on: by 2026, the typical car buyer is not making a decision based on a single search. They are moving through a sequence of platforms, each satisfying a different psychological need, before they pick up the phone or fill […]
Hybrid Sales Are Up 108%: Is Your Dealership’s Digital Marketing Keeping Up?
Kia posted an all-time July sales record in 2026, and hybrid models were the story behind the headline. Hybrid sales were up 108% year-over-year. At Hyundai, electrified vehicles, including hybrids and plug-in hybrids, accounted for one-third of all July retail sales. These are not niche numbers. These are mainstream market signals. Now ask yourself: does […]
Google AI Ad Disclosures Are Live: What Auto Dealers Need to Know This Week
Five stories hit the wires this week that have direct implications for how dealerships advertise, get discovered online, and manage their digital presence. Here is a breakdown of what matters and what to do about it. Google Now Labels AI-Generated Ads Starting this week, Google is requiring advertisers to disclose when generative AI was used […]
NADA Show 2026 – Recap
The National Automobile Dealers Association (NADA) Show 2026 in Las Vegas brought together thousands of dealers, technology providers, and automotive leaders to discuss the future of retail automotive. The Jazel team was on the ground speaking with dealers, meeting with clients, and exploring the trends shaping dealership marketing and website strategy. We asked our team […]
4 Announcements from Google Marketing Live 2018 That Dealers Should Know
Does your dealership do any marketing? How about advertising? We know that’s a pretty obvious question, even if it was rhetorical. Of course you do. And since you care about those things, there are a few things that emerged in this year’s Google Marketing Live event that you’ll likely be interested in. So what is […]
Highlights from NADA 2018 in Las Vegas, NV
If you are like us, you just got back from a whirlwind week in Las Vegas, where thousands of dealers, vendors, and industry specialists gathered to discuss new approaches in the automotive industry and to display their goods and services. With multiple halls to explore, and a variety of excellent speakers, we gathered our highlights […]