Find Out What These 4 Mobile Behaviors Mean for Dealership Marketing
Car dealerships are generally lagging on mobile. Recent research from Google found that the automotive, retail, and tech sectors had the longest-loading mobile pages. These categories also had some of the most bloated pages on the internet.* That’s the bad news. The good news is everything else. We’ll go over the specifics of car shopper […]
This Just Got Personal: How BBT is Redefining Relevance
Online experience is changing — it’s becoming more about “me.” Or rather, you. Or whoever the user is. It isn’t enough for a website experience just to be personalized. Anyone can be personal, and ‘personal’ when you don’t want it is invasive & off-putting, like a salesperson starting every sentence with your first name. The […]
Secrets of the Best Car Dealership Websites
Your car dealership website often creates the first impression of your relationship with customers, and you have to get it right. The best auto dealer website can be hard to define, but generally, you know it when you see it or use it. Good website design makes the user comfortable and sets up their dealership experience to […]
Boomers, X, Why, and the iGen: Your Guide to Multi-Generational Automotive Marketing
The generations differ in the way they go about the car buying experience. You probably knew that. Do you know exactly how? Or what each difference means for your marketing and advertising efforts? We’ve laid out the details on these experiences, what it means for your generation-specific car dealership marketing, and the universal aspect of […]
Automotive Digital Marketing Strategies
Customers are changing how they shop for cars, and that means dealerships need to rethink their automotive digital marketing strategy to fit new audience behaviors. As shoppers effortlessly juggle channels and devices to help improve their buying process, many dealerships (in fact, many businesses in general) are struggling to keep track. Here’s the breakdown on […]
How A Customer-Centric Sales Process Boosts Profits — Part 2
This is Part 2 of our Guide on How a Customer-Centric Sales Process Boosts Profits. If you haven’t read Part 1 yet, we recommend you check it out. The first step towards creating a customer-centric sales process is improving existing aspects of the sales process by removing or fixing the parts of the process that […]
How A Customer-Centric Sales Process Boosts Profits — Part 1
More than just good customer service or a friendly salesperson, Customer Centricity goes to the heart of your dealership. It means approaching your business mindset from a customer-first perspective. Switching your perspective from dealer-first to customer-first doesn’t mean a less successful dealership — in fact, focusing on creating a customer-centric sales experience has been proven […]
Your Automotive SEO and the Rise of Personal Searches: Stats, Tips, and Top Terms
[vc_row css=”.vc_custom_1525970483874{margin-left: 25px !important;}”][vc_column][vc_column_text]As online experiences become increasingly relevant, convenient, and engaging, car shoppers (like all shoppers) have begun to change their search behavior. People want information that’s more relevant, specific, and personal to their experience. They want to cut down on time spent on the general and generic. With that, we see the rise […]
How to Use Google’s Micro Moments to Enhance Your Automotive Marketing
A few years ago, Google defined the key micro-moments of the car shopping journey. Those shopping moments in the car buyer journey are the defining road map of search engine interaction with automotive marketing. Now, we’re bringing you in-depth analysis of each of these micro-moments and the automotive marketing strategies, tactics, and tips that these […]
6 Tactics to Ignite Your Automotive Internet Marketing
Competition is fierce in the automotive world, and that means getting (and keeping) the upper hand is all-important. Sometimes this means branching out and being bold. Sometimes it’s a matter of just being the dealer who does it best. Neither is particularly easy. In this post, we’ve tried to offer you truly helpful tips and […]