How To Measure Dealership Website Speed
Site speed tends to be a common topic of conversation when it comes to car dealership websites. Is this site slow? Is this site fast? All questions that have been asked by your customers, employees, or even yourself. In this blog, we will be diving into what site speed really means when it comes to […]
We’re Going to NADA – Meet Us There!
We’ll be at NADA 2019 this January, the 24th – 27th in San Francisco, California. And we want to see you there too! Meet us there and see everything we have to offer. What We’re Showing Off We’re proud to offer some of the most powerful website technology in the automotive industry. Whether you’re seeking […]
Automotive Marketing Strategies With the Best ROI
What’s the best automotive marketing strategy? That’s a question with a thousand answers. As much as we all want one clear champion strategy that wins above all others, that’s unlikely to reveal itself. Rather, the strategies you’ll get depend on who you ask. Thankfully, there’s a place to start. Research shows that marketers agree on […]
The Technical Basics of Automotive SEO
To say that search is a battleground wouldn’t be too much of an exaggeration. After all, everyone is constantly struggling for the high ground, and you only win it by knocking somebody down. Okay, so maybe it’s more like a 24/7 game of ‘king of the hill’… Pictured: SEO in a nutshell But whether SEO […]
5 Dealership Customer Experience Champions and Lessons For Success
You know that customer experience is the factor in dealership success these days. You’ve seen the stats and articles (particularly if you’ve read our blog), but we know it’s always helpful to see some examples of straight-up customer experience champions. So we’re providing just that. Here are some awesome examples of dealers who know how […]
Your Dealership, Consumer Intent, & the End of the Traditional Marketing Funnel – PART 2
In our last post, Your Dealership, Consumer Intent, & the End of the Traditional Marketing Funnel – PART 1, we covered everything you need to know about the changing customer path-to-purchase. In Part 2, we’ll tackle the marketing side of things. What does the shift in online customer shopping behavior mean for your marketing, and what […]
Your Dealership, Consumer Intent, & the End of the Traditional Marketing Funnel – PART 1
In recent years, there’s been a growing trend in the online marketing world — one that dealerships have been struggling with for some time. Shoppers are radically changing how they shop for vehicles, bucking expectations based on traditional marketing strategies. This trend is finally exploding. The traditional marketing funnel is the latest casualty of this […]
Here’s How Google PageSpeed Matters For Your Dealership Website
You probably already know website speed is important. In fact, that phrase has probably been repeated so many times it’s all but lost its meaning. Still, page load time is important. To you, your shoppers, and Google. That’s one of the reasons Google provides PageSpeed Tools, which, like most tools Google creates, has become […]
Breaking Down the Millennial Automotive Customer Persona
Millennials are one of the biggest and most valuable audiences for dealers right now, but they’re also a generation defined by their disruption. That makes them a particularly challenging generation to sell cars to. We get that. With this post, we’re trying to make understanding Millennial car shoppers just a little easier. Sometimes, to do […]
The Dealer’s 2018 Automotive Digital Marketing Breakdown
2018 isn’t over just yet, but we’ve already seen major changes to digital marketing, whether that’s a shift in tactics, a change of tools, or the rise of a powerful trend. In this post, we’re breaking down the changes to dealership digital marketing we’ve seen this year. From SEO and paid search, all the way […]