4 Dealership Online Strategies for Coping with COVID-19
This is bad. We’re right there with you. It’s a tough situation, and we’re facing challenges that were almost inconceivable just a few months ago. But we’re not just here to commiserate. We’re here to (hopefully) help in a tiny way, with tips to help your site (and dealership) survive this storm. Here’s the one […]
Jazel’s Problem-Solving Series #8: So-So SEO
Marketing | 14min Read Don’t forget to share this post! Share on facebook Share on google Share on twitter Share on linkedin SEO is the silent champion of successful dealerships. Though often considered “behind the scenes,” SEO is a powerhouse of online marketing – chugging away 24/7 to keep you at the top of the […]
Jazel’s Problem-Solving Series #7: Infuriating Filters
Filters are fiddly. There’s no arguing that when it comes to filter design, there is a lot that can go wrong. How many options? How should they be displayed? Icons or no? These vary from dealership to dealership, But regardless of how carefully they’re tweaked and tuned, many filters are fundamentally lacking. Here’s exactly how […]
Jazel’s Problem-Solving Series #6: A Single-Track Website
There’s nothing worse than a site that’s just not pulling its weight. Except maybe when you can’t pinpoint what’s wrong, or where performance could be improved. And while you’re left wondering what’s going on, customer after customer isn’t experiencing a site that lives up to their expectations. The problem? A single-track site that’s stuck on […]
Jazel’s Problem-Solving Series #5: Lackluster Customer Tools
“Before you view the rest of this blog post, create a quick user account to save and review your favorite articles!” Can you imagine if a prompt like that popped up? You’re just trying to take a look at something mildly interesting, maybe save it for later, and we want your information before you can […]
Jazel’s Problem-Solving Series #4: Cross-Device Confusion
Buying a car, particularly when there are a lot of other options, is a little bit like dating – if the chemistry doesn’t feel right from the beginning, it’s probably not going to work out. But that can happen without you even seeing, much less speaking to, a potential customer. In this installment of our […]
Jazel’s Problem-Solving Series #3: Bungled Browse-ability
Dealers have a lot of challenges. So far in our Dealership Problem Solving Series, we’ve covered Irrelevant Online Offers and Search Bar Frustration, and this week, we’ll delve into one of the biggest issues in web design (regardless of industry) problems with “browse-ability.” Dealership Website Problem #3: Bungled Browse-ability Here’s the thing – as […]
Jazel’s Problem-Solving Series #2: Irrelevant Online Offers
Welcome back to Jazel’s Problem-Solving blog series! In our second post, we’re looking at the all-too-common problem of irrelevant dealership offers. Naturally, your site is one of the top places for showcasing your dealership’s upcoming sales or seasonal discounts, as well as OEM offers and incentive programs. But if you’re not showing offers that shoppers […]
Jazel’s Problem-Solving Series #1: Search Bar Frustration
What’s worse than going on your own dealership site and feeling like it isn’t up to snuff? Getting that feeling, but not knowing what the problem is or how to fix it. There can be many reasons for lackluster website performance, but the root cause is often the same: the site isn’t living up to […]
Speed Up Your Website for a Better Customer Experience
Did you know that a ONE second delay in site speed has the potential to yield the following results? 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions (https://www.crazyegg.com/blog/speed-up-your-website/) So many things can potentially slow down your dealership site. Images that aren’t optimized, files that are too large, an excessive amount […]