5 Ways Customer-Centric Websites Make Your Dealership Money
2017 is shaping up to be another great year for the automotive industry. With NADA forecasting annual car sales to remain above 17 million, dealerships across the country are looking for any opportunity to gain a leg up on their competition and capture a larger piece of the automotive sales pie. Now that 74% of […]
One Important Fact Dealers Forget About Their Websites
Dealers know how important first impressions can be. Dealerships are all about image – it’s why millions of dollars are spent in showroom renovations and lot upkeep. With the cost of showrooms and lots so high, it’s easy to forget that the real first impression, where dealership image meets customer expectations for the first time, […]
Think You Know Millennials? Think Again.
Millennials are the butt of a thousand jokes and eye rolls. Stereotypes and articles alike say they’re whimsical, lazy or simply directionless, over-educated, under-employed, apathetic, demanding, idealistic, tech-obsessed, and, most importantly, that they’re not buying cars. But here are the facts: There are 74.5 million Millennials aged 18 to 341, making up about 25% of […]