3 Reasons Dealership Mobile Websites are Dragging Down Sales
Mobile functionality online is of such importance to dealerships, it’s almost better to just let the statistics speak for themselves. 71% of respondents in a Facebook study use mobile during their car purchase process. That’s already an enormous percentage. On top of that, however, 58% say that in the future, their smartphone is likely to […]
Pop-Ups vs. Profit: 4 Problems That Hurt Dealership Sales
For years, it’s been a common assumption among dealers that pop-ups (or worse, pop unders) are a great way to generate internet leads and more sales. But it might be time to take new data into account, and revisit that assumption. According to the NADA, 90% of car shoppers rank dealer websites as the most […]
Car Dealer SEO Crash Course – The Basics
Chances are, if you’re reading this, you’re curious about SEO. Maybe you’ve put off learning about it for long enough, maybe you’re required to learn about it, or maybe you just want to make sure you have the most up-to-date info. Whatever your reasons, we got you! Just sit back, relax, and enjoy an ultra-simple […]
Looking for Leprechauns
Metrics are the driving force of modern marketing. Any digital marketer will be able to tell you which Key Performance Indicators (KPI’s) matter to them, and will design their campaigns around achieving those metrics. But are you sure that the levers you’re pulling are having the right impact? Take “bounce rate,” for example. Traditionally described […]
The Good, The Bad, and the Independent Consultant
As the automotive retail marketing landscape has grown more complex over the last couple of decades, we’ve seen the rise of the “independent consultant.” The beauty of this kind of a role, at least on paper, is that you’re hiring an industry expert, aware of all solutions but beholden to none, and thus able to […]
How to Use Emotional Merchandising to Sell More Cars
Vehicle merchandising: the act of presenting the unique features, appearance, and price of your vehicle in a way that attracts customers. While it is normally thought of as an on-the-lot tactic, merchandising is even more essential online. Good online merchandising can mean the difference between an online shopper paying a visit to your showroom, or […]
What Car Shoppers Expect From Dealership Websites
As a dealer, your website is rapidly becoming your most powerful tool for driving sales. Thus, the Customer Experience (CX) on your website is paramount to your success. But this should be obvious. What might not be obvious is that the expectations consumers have of your website experience aren’t being set just by your competitors, […]
Local Car Dealer SEO Best Practices
Half of internet searches are local in nature. Most car sales are made to locals. These two facts mean that local SEO is one of the most important tools dealerships have in their online arsenal. Being able to rank highly in local searches means being visible to your most likely-to-buy audience – an invaluable leg […]
Have We Met Before?
You look familiar. Perhaps we saw you, this January in New Orleans? If we’re being honest, the memories are a bit of a blur. The Big Easy can do that to one. Hopefully you were there, and you helped us all celebrate another successful NADA. As is our way, we spent the days meeting old […]
Want Car Shoppers to Trust You? Follow These 4 Simple Tips.
We have to start this post with some bad news. There’s no use beating around the bush: people don’t trust dealerships. In fact, Hubspot research reveals that 99% of people don’t consider car salespeople to be trustworthy. That’s not great. But here’s the good news: it doesn’t have to be that way. You might not […]