5 Inspiring Car Marketing Examples for Dealership Marketers
Everyone is reaching for that next awesome car marketing idea, but let’s be honest, sometimes you’re just too busy and too rushed to sit down and brainstorm it up. That’s life in the car business. If you have a second to spare, there are fifteen other things you could be spending it on. So we’ve […]
5 Digital Tactics to Supercharge Your Automotive Marketing ROI
There are a lot of automotive marketing ROI advice articles out there, but when it comes to actually getting serious boom (much more than bang) for your buck, general lists, vague guidance, and thinly-veiled sales pitches are less than helpful. That’s why we’ve put together the five best tactics in our arsenal and given you […]
A Breakdown of Website Usability
Before we jump into definitions, research and other nerdy delights, we should talk about why anyone should care about those things in the first place. Why does usability matter? Well, it boils down to competition. If there was only one dealership in the world, they could make people jump through hoops all day if they […]
3 Automotive Industry Trends To Watch in 2017
Summer is here. People have long since abandoned their New Year’s resolutions. The sun-bathers are emerging from winter hibernation. In other words, 2017 is in full swing, and change is coming. Below are the automotive industry trends from within and without the automotive industry that are growing to be major disruptive forces. Tech Companies Are […]
What Do Car Shoppers Want? The Answer Might Surprise You.
What do automotive shoppers really want? That’s the multi-billion dollar question, and the dealerships that know the answer to that question are the ones raking in the lion’s share of those dollars. With car shoppers visiting an average of 1.6 dealerships in the entire buying process, these dealers know that giving these shoppers the information […]
Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part 2
Yesterday we talked about the huge opportunity awaiting buy-here-pay-here dealerships who are bold enough to take steps to maximize the effectiveness of their marketing. We highlighted two of the four key principles that will separate winners from losers in this space. Today, let’s wrap up the discussion with the final two items. #3 – Make […]
Essential Marketing Principles for Buy-Here-Pay-Here Dealerships, Part I
The used car industry has done well in recent years – but like all markets, the space is open to disruption. How can you make sure your business will maximize its potential to grow in the face of competition from other dealerships and external challengers? Given the current state of the market, it’s clear that […]
Automotive SEO, Links, and Usability: What Dealers Need to Know
SEO is something of a passion of ours, so we feel it’s time to give some discussion to some of the more neglected areas of SEO knowledge. When anyone thinks of the term “SEO”, it’s going to be immediately followed by thoughts of keywords. That’s all well and good, but it’s time that we brought […]
Nobody Ever Got Fired For Buying IBM
…until they did. You might be familiar with Warren Buffet’s announcement earlier this month that he is selling a third of his stock in big blue, and that he doesn’t value the stock “the same way” anymore. But the famous industry proverb at the top of this article dates back to the 1970s, and isn’t […]
Designing For Sales: How Emotional Design Helps Dealers Sell More
We’ve already covered that good website design is beyond important, but in this post we’re going to talk about a very specific aspect of modern website design called Emotional Design. So first off, what the heck is Emotional Design? Emotional Design a process in which the designer uses design components such as color, spacing, and […]