How to Evaluate an Automotive Marketing Services Vendor
We write a lot about car shoppers and their wishes, hopes, and fears. They want something to fit their needs at a decent price, and they’re worried about getting tricked or misled. When it comes to selecting an automotive marketing services vendor, many dealers feel the same. There are a lot of options out there, […]
Automotive Marketing Strategies That Suck and How to Replace Them
Famously, there are only two inevitabilities in life; death and taxes. Everything else, within reason, is up to us. So why would we put up with bad automotive marketing strategies when we don’t have to? Avoid the frustration of doing quality work only to see zero return thanks to poor decision making higher up the […]
Thinking of Hiring an Automotive Marketing Consultant? Read This First.
When times get tougher and profit margins get thinner, many dealerships are tempted by anything that promises to kick their marketing into gear and bring in more sales. And that is exactly what so many automotive marketing consultants promise to do. Higher conversions, more traffic, more sales, more profit. But those in the auto business […]
Common Automotive Marketing Problems and The Kickass Solutions
We’ve talked about digital tactics and awesome examples of automotive marketing, but this post is about combatting some of the auto industry’s most common problems with marketing. Got a season that always tanks sales when it comes around? Annoyed by having to constantly lower prices? We’ve done our best to give solid solutions to the […]
3 Dealerships That Are Killing it With Customer Centricity
We’ve been talking a lot about customer centricity, and as awesome as it is as a strategy, it can be a little hard to imagine implementing customer centric tactics at home. So we put together a list of some of the top customer centric dealerships, and delved into exactly what makes them customer centric, and […]
How to Build Online Experiences That Keep Shoppers Coming Back
Shoppers are only visiting 1.6 dealerships in person. That’s down from 5 dealerships in 2004. And that’s because they’re shopping around online, not just for the right car, but the right dealership. In fact, on average, buyers spend close to 9 hours online, researching. The majority of their time is spent on third party websites […]
New Metrics and Measurement
As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach that ends up in frustrated potential buyers abandoning a dealership. So if the focus on traditional metrics isn’t bringing in more customers – either in web leads or foot traffic, what measurement should dealers be […]
The Failure of Traditional Metrics and ‘The Website Lead’
When was the last time you filled out a form on a website? Actually, when was the last time you filled out a form on a website and didn’t resent having to do so? (Obviously not when signing up for our awesome newsletter). Nobody likes having to give up their information on the internet, particularly […]
The Ultimate List of Dealership Online Marketing Resources
When it comes to online marketing for dealerships, there’s really never enough information. We’re always looking for the next great source of data, tips, news and insights, and we figured that ambitious and knowledge-seeking dealers might like the same information we do. So we made our list of resources public. If you have some place […]
7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen
It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. Social media. These are all well and good, but they aren’t new ideas, they’re the standard (or what should be the standard). We’ve gotten sick of seeing page after page of the same old, so […]