Updated Best Practices for Dealership Websites
In the hectic day-to-day of dealership business, it can be hard to carve out time to keep your website up to the ever-changing standards of online shoppers. We can’t do that for you (unless you’re one of our clients), but we can help jump-start you with the best practices for delighting today’s car shoppers. […]
Here’s How to Use Google My Business as an Auto Marketing Solution
Here’s How to Use Google My Business as an Auto Marketing Solution Google My Business pages are a wonderful shopping tool. A quick glance at a GMB can save us from showing up to closed restaurants, visiting the gym at crowded peak hours, or hiring that creepy locksmith. We love GMB pages as shoppers, but […]
2018 Is The Year Of Mobile Car Marketing
Watching car shopping behavior in 2017 confirmed that mobile device use has forever changed how cars are sold. There’s no going back. But that isn’t necessarily a bad thing. New challenges bring new opportunities, and we want to share those opportunities with you. Here are the changes and trends that make 2018 the perfect year […]
How Do AMP Pages Change Your Customer Experience?
When AMP pages first came bursting in on the mobile search scene, they caused a huge uproar, but now they’re quietly defining our mobile experience. AMP pages were created to help address a problem that was preventing the boom of mobile search – poor mobile customer experience due to page speed. How exactly do mobile […]
5 Ways to Feed Your Automotive BDC With Qualified Leads
We’ve seen lot of complaints about car shoppers these days. They’re more fickle, picky, and demanding. They want more for less and they want it faster. We get it. The Age of the Consumer had brought sudden change to an industry that has been largely uninterrupted in terms of sales technique and dealership culture. Automotive […]
[UPDATED] The Top 4 Automotive Industry Trends of 2018
One of our first posts of 2018 was all about the trends that would define the automotive industry in 2018. As 2018 comes to a close, we’ve researched and reflected upon how these trends have truly changed the automotive industry landscape. Here are the top automotive industry trends that dominated and differentiated 2018: Automotive […]
Accelerated Mobile Pages and Your Dealership
As mobile use explodes across the world, the Accelerated Mobile Pages project from Google has brought us faster mobile pages and better user experience. From ecommerce to news, businesses have been capitalizing on the mobile rush and developing AMP pages. Now it’s time for the auto-industry as a whole, and dealerships specifically, to get in […]
The 4 Most Profitable Car Dealership Marketing Sources
Car sales are going well as 2017 comes to a close, and while that certainly takes some pressure off and boosts moods on the lot, dealers are still nervous about the predicted sales slumps in 2018. Car people don’t let a few good months get them unprepared for when the market dips again a bit; […]
How To Use Automotive Content Marketing To Get Traffic To Your Dealership
Reading about automotive content marketing can make it seem like a lot of encouragement and optimism wrapped in buzzwords. However, automotive content marketing is a good idea. When traditional methods have begun to stall, automotive content marketing can drive traffic to your dealership by offering helpful information, widening your shopper audience, boosting your SEO, improving […]
8 Winning Automotive Email Marketing Strategies
Automotive email marketing doesn’t get the credit it deserves, and mostly, that’s because it is wildly underutilized or done poorly. So we’ve decided to help champion the cause of automotive email marketing. Lackluster click through rate (CTR)? Embarrassing bounce rate? Pitiful ROI? Those a problems of the past. Here are some of the best automotive […]