CRM Philosophy
Customer Relationship Management (CRM) is not a technology but rather it is a philosophy of doing business that emphasizes the importance of customer relationships. It is an underlying belief in the value of building strong customer relationships, a belief that a transaction stems from a customer's perception of the company and how communication is made with the customer throughout the sales & service cycle.
This concept is not new to business. It has been with us as long as we have engaged in commerce. In fact, it was arguably much easier to execute back when geography was a more substantial constraint on business transactions and the number of customers per business owner was much smaller.
The advent of computers, relational databases, and ultimately the internet has brought us into a new era of business. The good news is this era can reach thousands, even millions of consumers. The bad news, for those attempting to manage all of those relationships, is that this era can reach thousands, even millions of consumers.
Jazel is designed to empower CRM practitioners with the tools required to engender a CRM philosophy throughout a business and in every touch point with a customer. It is designed to unify the marketing and sales processes to create organizational alignment that moves consumers to action and drives the bottom line.